Citroën Netherlands celebrates its centenary. To mark this anniversary, the most unusual, sensational and special Dutch Citroën ads from the past century have been compiled in this publication.

This book takes you on a journey through time. From solemn slogans like ‘The first French automobile manufactured in large series’ to advertorials and teaser campaigns. From the first prudent advertisements for the 2CV and DS to pioneering graphic work in the late 1960s. From ads in Friesian that had to be rectified to an angry minister and a complaint from Nature Conservation Society. From the success of the BX and the countless special series in the 80s and 90s to advertisements for today's models.

An impressive journey through a hundred years of Dutch Citroën history.